Insights

Marketers Are Eating Their Seed Corn

Why Experts Warn That Discount Driven Branding Is Putting Companies at Risk As competition intensifies across retail sectors worldwide, a growing number of brands are turning to price-off deals to...
Insights

Pay peanuts, Get monkeys

Why should marketers care? Because price-off deals are not just tactical incentives they can become a brand’s undoing. In India’s fast-moving consumer goods (FMCG) sector, where the overall market is...
Insights Recent News

The Stars Have Gone Digital: How AI-Powered Astrology Hooked Gen Z

Late at night, under the pale glow of her smartphone, 22-year-old Aditi scrolls through CosmoBot, an AI-driven astrology app that promises to “decode your cosmic algorithm.” One swipe, and it...
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  • November 11, 2025
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Startups

Metaforms.ai Redefining Market Research with Intelligent AI

There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration in that some injected humour.
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  • June 8, 2025
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Startups

Twin Vee’s AI Boosts Boats For Sale.com

Artificial Intelligence (AI) has transcended the realm of science fiction, becoming an integral part of daily life. From facial recognition on smartphones to sophisticated recommendation systems, AI operates quietly in
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  • September 11, 2025
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Startups

Finding Your North Star: How to Align Goals, Metrics, and Growth

In business, the most common answer to “What’s your goal?” is often: “I want more sales.”But seasoned entrepreneurs know this—sales aren’t a North Star. If you’re a traditional business trying