Marketers Are Eating Their Seed Corn
Why Experts Warn That Discount Driven Branding Is Putting Companies at Risk As competition intensifies across retail sectors worldwide, a growing number of brands are turning to price-off deals to win quick sales—only to find themselves trapped in a cycle of shrinking margins
Pay peanuts, Get monkeys
Why should marketers care? Because price-off deals are not just tactical incentives they can become a brand’s undoing. In India’s fast-moving consumer goods (FMCG) sector, where the overall market is projected at US $245 billion in 2024 and poised for steady growth. A
Finding Your North Star: How to Align Goals, Metrics, and Growth
In business, the most common answer to “What’s your goal?” is often: “I want more sales.”But seasoned entrepreneurs know this—sales aren’t a North Star. If you’re a traditional business trying to modernize, a young founder building your first startup, or a small business
Piyush Pandey: The Man Who Gave India Its AdVoice
Piyush Pandey’s warm grin captured the spirit of the “Minister of Fun” who poured his heart into every ad he created. He wasn’t just Ogilvy’s creative leader – to many, he was Ogilvy itself. For over four decades, he gave India its stories
How AI Is Changing Daily Life From Shopping to Smart Homes
Let’s be honest — when you hear Artificial Intelligence, your mind probably jumps to futuristic robots or sci-fi thrillers. But here’s the twist: you’re already using AI every single day. From that Netflix show you binge-watched last weekend (yep, AI recommended it), to
Top 10 AI Tools Every Developer Should Know in 2025
Artificial Intelligence isn’t just a buzzword anymore — it’s your new coding buddy. Whether you’re debugging a stubborn error or automating tasks, AI tools have become essential in every developer’s toolkit. In 2025, we’ve got smarter, faster, and more intuitive tools than ever
The Rise of Generative AI: Where Creativity Meets Computation
Generative AI isn’t just a buzzword—it’s a game-changer. Whether you’re an artist, writer, marketer, or just someone curious about the future, you’ve likely noticed the buzz. But what does it really mean for creativity? Let’s dive in. What Is Generative AI? Generative AI
AITX’s RAD Nears 100 ROAMEO Deployments
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The AI Bubble: Who’s Cashing In, and Who Might Get Crushed
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