Why Experts Warn That Discount Driven Branding Is Putting Companies at Risk As competition intensifies across retail sectors worldwide, a growing number of brands are turning to price-off deals to win quick sales—only to find themselves trapped in a cycle of shrinking margins and fading consumer loyalty. Marketing experts warn that discount addiction is quietly […]
Why should marketers care? Because price-off deals are not just tactical incentives they can become a brand’s undoing. In India’s fast-moving consumer goods (FMCG) sector, where the overall market is projected at US $245 billion in 2024 and poised for steady growth. A flood of discounting may sell units—but many brands built on inherited legacy […]
Late at night, under the pale glow of her smartphone, 22-year-old Aditi scrolls through CosmoBot, an AI-driven astrology app that promises to “decode your cosmic algorithm.” One swipe, and it predicts her “next big emotional leap” on Thursday conveniently, the day she plans to quit her job. Coincidence? Maybe. But for millions of Gen Z […]
The Next Evolution in Social Media Meets FinTech In an era where social media giants race to reinvent user engagement, Truth Social—the platform operated by Trump Media & Technology Group (TMTG) has taken a step that could redefine how people interact with news, markets, and public discourse. Through an exclusive partnership with Crypto.com , Derivatives […]
In 2025, Amazon conducted a significant round of layoffs, cutting approximately 14,000 corporate jobs, primarily in white-collar roles across various divisions, including AWS, human resources, and operations. This reduction accounted for about 4% of Amazon’s white-collar workforce and is part of the company’s effort to restructure and align with rapid advances in AI and automation […]
In business, the most common answer to “What’s your goal?” is often: “I want more sales.”But seasoned entrepreneurs know this—sales aren’t a North Star. If you’re a traditional business trying to modernize, a young founder building your first startup, or a small business fighting to grow sustainably, it’s time to get clear on what truly […]
Have you ever felt that profound sense of discomfort—be it persistent back pain, unexplained low energy, or recurring digestive issues—that modern medicine only seems to treat with temporary fixes? The truth is, chronic diseases often stem not from a single failing organ, but from a systemic imbalance that requires a holistic approach. This blog, inspired […]
Welcome if you’re reading this, chances are you’re curious about where artificial intelligence (AI) is headed globally in 2025 (and beyond). Whether you’re a business leader, tech enthusiast, investor or just someone wondering “what’s next?”—this blog’s for you. Grab a tea (or coffee), and let’s dive in. 1. Market Size & Growth – What the […]
Piyush Pandey’s warm grin captured the spirit of the “Minister of Fun” who poured his heart into every ad he created. He wasn’t just Ogilvy’s creative leader – to many, he was Ogilvy itself. For over four decades, he gave India its stories – simple, rooted, and unforgettable. Often hailed as the “Godfather of Indian […]
Let’s be honest — when you hear Artificial Intelligence, your mind probably jumps to futuristic robots or sci-fi thrillers. But here’s the twist: you’re already using AI every single day. From that Netflix show you binge-watched last weekend (yep, AI recommended it), to your morning “Hey Google” routine — artificial intelligence has quietly woven itself […]
