Marketers Are Eating Their Seed Corn
Why Experts Warn That Discount Driven Branding Is Putting Companies at Risk As competition intensifies across retail sectors worldwide, a growing number of brands are turning to price-off deals to win quick sales—only to find themselves trapped in a cycle of shrinking margins
Pay peanuts, Get monkeys
Why should marketers care? Because price-off deals are not just tactical incentives they can become a brand’s undoing. In India’s fast-moving consumer goods (FMCG) sector, where the overall market is projected at US $245 billion in 2024 and poised for steady growth. A
The Stars Have Gone Digital: How AI-Powered Astrology Hooked Gen Z
Late at night, under the pale glow of her smartphone, 22-year-old Aditi scrolls through CosmoBot, an AI-driven astrology app that promises to “decode your cosmic algorithm.” One swipe, and it predicts her “next big emotional leap” on Thursday conveniently, the day she plans
Truth Social Partners with Crypto.com to Pioneer Prediction Markets
The Next Evolution in Social Media Meets FinTech In an era where social media giants race to reinvent user engagement, Truth Social—the platform operated by Trump Media & Technology Group (TMTG) has taken a step that could redefine how people interact with news,
In 2025, Amazon layoffs
In 2025, Amazon conducted a significant round of layoffs, cutting approximately 14,000 corporate jobs, primarily in white-collar roles across various divisions, including AWS, human resources, and operations. This reduction accounted for about 4% of Amazon’s white-collar workforce and is part of the company’s
Finding Your North Star: How to Align Goals, Metrics, and Growth
In business, the most common answer to “What’s your goal?” is often: “I want more sales.”But seasoned entrepreneurs know this—sales aren’t a North Star. If you’re a traditional business trying to modernize, a young founder building your first startup, or a small business
The Gut-Brain Connection
Have you ever felt that profound sense of discomfort—be it persistent back pain, unexplained low energy, or recurring digestive issues—that modern medicine only seems to treat with temporary fixes? The truth is, chronic diseases often stem not from a single failing organ, but
Global AI Market Trends: 2025 Outlook & Predictions
Welcome if you’re reading this, chances are you’re curious about where artificial intelligence (AI) is headed globally in 2025 (and beyond). Whether you’re a business leader, tech enthusiast, investor or just someone wondering “what’s next?”—this blog’s for you. Grab a tea (or coffee),
Piyush Pandey: The Man Who Gave India Its AdVoice
Piyush Pandey’s warm grin captured the spirit of the “Minister of Fun” who poured his heart into every ad he created. He wasn’t just Ogilvy’s creative leader – to many, he was Ogilvy itself. For over four decades, he gave India its stories
How AI Is Changing Daily Life From Shopping to Smart Homes
Let’s be honest — when you hear Artificial Intelligence, your mind probably jumps to futuristic robots or sci-fi thrillers. But here’s the twist: you’re already using AI every single day. From that Netflix show you binge-watched last weekend (yep, AI recommended it), to
