In today’s hyper-demanding research environment, agencies are hitting a wall. Not because of a lack of talent or demand—but because legacy workflows can’t keep up with the speed, scale, and complexity modern clients require.
Survey programming still takes days. Panel coordination still happens over dozens of emails. Data validation is manual and repetitive. The result? Agencies are turning down projects—not by choice, but out of necessity.
Enter Metaforms: a rising AI startup built specifically to solve these pain points from the inside out.
Metaforms Secures $9M to Rebuild Research Infrastructure
Metaforms has officially raised $9 million in Series A funding to help market research agencies scale without compromising quality or burning out teams.
The round was led by Peak XV Partners (formerly Sequoia India), with support from Nexus Venture Partners and Together Fund. This brings Metaforms’ total funding to $10M+, aimed at expanding its AI infrastructure platform and driving adoption across the $130B global market research industry.
“Metaforms is scaling rapidly by enabling global research agencies to automate workflows like survey programming and data processing,”
Built by Founders Who Felt the Pain
Founded in 2022 by Akshat Tyagi and Arjun S, Metaforms was born from firsthand frustration. As startup founders, they struggled to access reliable, scalable market research.
The issue wasn’t interest—it was operational bandwidth. Agencies couldn’t say yes to small, fast-turnaround projects because they were stuck in outdated systems.
So the team built Metaforms: a platform of AI agents that automate repetitive workflows, integrate into tools agencies already use (like Decipher, SPSS, and Confirmit), and empower researchers—not replace them.
Trusted by the World’s Leading Research Agencies
Just six months post-launch, Metaforms has already signed four of the top 20 global research agencies, including Strat7. The platform processes over 1,000 surveys per month, and every single customer that started with one AI agent has expanded their usage.
“Metaforms delivered strong ROI with exceptional service and support,”
— Tabita Razaila, Head of Operations, Strat7
The company is showing early success in an India-to-global AI strategy—a play that’s reshaping how research teams think about productivity.
What’s Next for Metaforms?
With fresh capital in hand, Metaforms is set to
- Launch voice-based AI agents
- Enable automated report generation
- Expand to support multiple languages
- Scale to process 100,000+ surveys per year
Their goal is simple but ambitious: make professional-grade research accessible to every company—from seed-stage startups to global enterprises.
“They’re not just automating tasks—they’re rebuilding the research infrastructure for the modern era,”
— Manav Garg, Co-founder, Together Fund
Metaforms is more than a promising startup. It’s a turning point for the market research industry. With smart automation, deep workflow integration, and a human-centered approach, they’re empowering agencies to scale with confidence—not chaos.
As they continue their journey, one thing is clear: the future of market research is faster, smarter, and finally scalable.
Source: Metaforms
