Marketers Are Eating Their Seed Corn

Marketers Are Eating Their Seed Corn

Nov 28, 2025

Why Experts Warn That Discount Driven Branding Is Putting Companies at Risk As competition intensifies across retail sectors worldwide, a growing number of brands are turning to price-off deals to win quick sales—only to find themselves trapped in a cycle of shrinking margins

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Pay peanuts, Get monkeys

Pay peanuts, Get monkeys

Nov 25, 2025

Why should marketers care? Because price-off deals are not just tactical incentives they can become a brand’s undoing. In India’s fast-moving consumer goods (FMCG) sector, where the overall market is projected at US $245 billion in 2024 and poised for steady growth. A

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Finding Your North Star: How to Align Goals, Metrics, and Growth

Finding Your North Star: How to Align Goals, Metrics, and Growth

Oct 31, 2025

In business, the most common answer to “What’s your goal?” is often: “I want more sales.”But seasoned entrepreneurs know this—sales aren’t a North Star. If you’re a traditional business trying to modernize, a young founder building your first startup, or a small business

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Above Food Secures $20M Investment from Web3 Giant Aqua

Above Food Secures $20M Investment from Web3 Giant Aqua

Sep 12, 2025

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Metaforms Raises $9M to Redefine Research Ops

Metaforms Raises $9M to Redefine Research Ops

Aug 6, 2025

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Metaforms.ai Redefining Market Research with Intelligent AI

Metaforms.ai Redefining Market Research with Intelligent AI

Jun 8, 2025

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